Dubai is identified as strategically important, and the most likely candidate in the MENA region to warrant a future bureau given its growing regional influence as well as being an International travel and aviation hub, plus the general level of aviation growth in the region. However, there are a number of regulatory implications that must first be considered prior to such expenditure, which would likely be not less than £25 million based on current operational infrastructure and production budgets. At present, news-gathering can be achieved through local agreements, and production services offered by News agencies who are already well-established in the region, allowing for significantly greater programming flexibility. While important in Aviation terms for AVTN, the region is currently small in TV market share, at 2%, and will be monitored carefully for future growth, and regulatory conditions.
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